Affordable Drugstore Beauty goes Green with Love Beauty and Planet
I'm going to cut to the chase. Love Beauty & Planet is the ONLY product in the beauty aisle with a bottle made from 100% recycled plastic... AND EVERYTHING IS UNDER 10$! I realized this while I was slowly browsing the beauty aisle at Target. I went specifically to check out the sustainability focused brand after reading about their product in Cosmopolitan magazine.
My first thought was,"If they are able to make a bottle from recycled plastic, ethically source their ingredients and be affordable...why the F* aren't other companies doing the same?!". On top of every scent smelling absolutely amazing, Love Beauty and Planet has created a quick rinse shampoo for a faster shower. The formula saves water and time!
I purchased 2 body washes, Murumuru Butter and Rose and Coconut Water and Mimosa Flower. I chose the rose scent because it smells so pretty and soft. Its creamy and lathers nicely. The scent lingers and leaves skin moisturized. Then I picked up the coconut mimosa. It is a gel like formula and the scent is perfect for pre-gaming the summer vibes! Although the cap and pump of the bottles are not recyclable, the brand is dedicated to figuring it out and has a two year plan to lower their carbon footprint by 20%. Read more about their amazing mission goals HERE.
The Sugar and Rose Scrub matched my body wash perfectly so I had to try it as well. The texture feels whipped with a very fine exfoliator and a little goes a long way. I was VERY impressed!
Next product on my list to try is the Juicy Grapefruit 2 Day Dry Shampoo
Although I think it's important for companies to move away from plastic all together, I appreciate Love Beauty and Planets efforts to not produce more plastic than necessary and ethically sourcing their ingredients. I think the success of this company will lead beauty brands to start thinking greener. I highly suggest running down to your nearest Target and checking out the line for yourself!